gives former world class athletes like you a hub for growing and
learning how to leverage your sports career in life after sports
to create new exciting OPPORTUNITIES!

Get on the waiting list here

-Life after sports doesn't have to be dull :)

"Anja knew exactly how to motivate me when it got tough. Besides knowing her stuff and being very analytical to find out what I needed, she had a good overview and also knew how to coordinate with other experts to get a holistic plan. I really enjoyed working with her and learnt a lot in the process. The training and knowledge was second to none..."
Søren Hansen,
former ProTour Golfer
"I find Anja surprising. I didn't expect to find someone who was so open to try and understand the difficulties that you can meet - as an athlete in discipline like mine which is really particular."
Damien Desprat,
Former Olympic Laser Boat Sailor
"Anja is good. She is precise in what she does. And I think also it's good sometimes to work with a woman. There's care to detail and precision. It makes for great stuff."
Guilbaut Colas,
Moguls Skiing World Champion 2011
What is Athlete Story Club?

Athlete Story Club is a private, global network for former world class athletes who want to leverage their athlete story and own their sports career like other have an MBA or a degree. 

As an athlete, you know the power of practice and putting yourself out there. Other people recognize elite athletes for having these qualities. But when we are to use them in life after sports, doubt sets in. Why? Because we've been conditioned to think that we need to have something to "fall back on."

The Athlete Story Club is about leveraging the skills and experience we already have as world class athletes to develop and generate value from where we are.  You don't have to start over from zero. You don't have to go back in line and try to fit in and catch up.

Read more about the benefits of membership below.

I'm Anja Bolbjerg, founder of Athlete Story. I'm a 2x Olympic finalist in moguls skiing and former Freeride World Tour skier.

I have been through retirement form sports not once, but twice, myself.
And I have seen up close athletes I have competed with and worked with as a trainer go through this often very confusing phase. I've seen how we often lose momentum and confidence trying to fit in while we should be leveraging our story to stand out.

You can read more about my background lower on this page.

How you can benefit from joining Athlete Story Club:
  • Environment of excellence. You will stay in that athletic environment and mindset of practicing and putting yourself out there on game day to get results.
  • Awesome connections. You will get a direct connection with other former world class athletes who are either going through the same as you right now – or who have been there
  • World class team. You will get access to different experts who understand how to leverage your athletic mindset and world class sports background to land your dream job or become a successful entrepreneur or help you with personal development and defining your identity in life after sports.
  • Adapted training facilities. You will get access to special trainings created for athletes who want to leverage their sports career to be successful and thrive in life after sports.
  • Support and entourage. You can keep momentum by having people who understand where you come from to spar with and bounce your ideas off.
What you'll get
Big Benefit #1
Direct personal advice
Send in your own dilemma and the Athlete Story Panel will give their take on it and give you personal advice seen from their perspective.
Big Benefit #2 
Learn from other athletes
You can learn from other athletes who bring their dilemmas on the table for our Athlete Story panel to discuss and give solid advice in an entertaining show form.
Big Benefit #3
Training, guidance, practice
You will get access to mini-trainings and drills that will develop your skills in certain areas that are crucial to leveraging your sports career in life after sports.
What makes this community different from other athlete communities?

The general advice for athletes in transition is that we need to have something to fall back on as athletes. It's not a bad idea – but as athletes we know that if you want to succeed in sports, that has to be your clear priority.

So even if you did study while competing – it was probably not a priority and you didn't develop a big passion for anything or it didn't give you any clarity on what you wanted to work with.

At Athlete Story we take a different approach. We don't think we have to fall back anywhere. We have an athlete story and we can leverage and own that for life, like other people own a degree or an MBA – if we do it right.

And if we don't lose too much momentum trying to fit in when we have all the chance of standing out.

As a member of the Athlete Story Club you will be in a framework where you can find guidance and support to help you find and develop your strengths and passions into a successful career after sport.

Great! I also want to leverage my sports career for new exciting opportunities and get access to the exclusive community for former world class athletes
If you are interested, please apply
Who is Anja Bolbjerg?

With 20 years on the international skiing scene, the keywords in Anja Bolbjerg’s skiing career are longevity, persistence and passion. She counts 2 Olympic finals, one World Cup victory and 25 top10 finishes in the physically challenging discipline of moguls skiing.

12 years after being at her best in moguls skiing, she launched a second skiing career by qualifying for the prestigious Freeride World Tour reserved for the top 10 freeride skiers in the World.

It was not all successes though. While leading the world cup one month before the Olympics as the only ever skier from a country with no mountains, she herniated 2 discs.

This was the beginning of 6 years of struggle with injuries – and a whole lot of comebacks.

How Anja leveraged her sports career

While Anja got a masters degree in engineering, it was her skill set, passion and experience in world-class sports that brought her to work with sustainable energy at a whole other level than originally imagined. 

Since retiring from competitive sports, Anja helps athletes and executive athletes manage their personal energy system.

It all started with the physical aspect of preparation for performance and overcoming set-backs. Through her personal athlete story with its various injuries and comebacks, Anja developed a fascination for the power that we all have to influence our body and prepare it specifically with the right training and conditioning.

The first time I felt that another person could benefit from my unique skill set and experience was incredibly satisfying and exciting. Somehow I didn’t expect that. I thought I had to become an engineer!” says Anja.

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